Move beyond Mailchimp audiences. Keep consent. Rebuild journeys from honest evidence.
Import the audience and legacy automation data Mailchimp exposes, flag what its API cannot return, and rebuild the lifecycle around product events.
✓Read-only import. Revoke the credential when it lands.
Inventory before cutover
Inventory
Source material read
Rebuild
Created paused
Verify
Real inbox test
Switch
One trigger first
Destination flow
Paused until validation and explicit cutover
[ 01 / 03 ]What moves
Bring audience history and consent without pretending every Mailchimp journey is available through its API.
Your agent reads what Mailchimp exposes
A read-only connection pulls your legacy automations. Customer Journeys are in no Mailchimp API, so those are rebuilt from your description.
We report the gap honestly rather than showing an empty list as "no flows".
Reconcile audiences into contacts
Deduplicate members across audiences while retaining subscription, cleaned, and suppressed state.
Rebuild journeys from evidence
Use readable legacy automations plus screenshots and operator context for Customer Journeys the API cannot expose.
Move one audience path first
Verify identity, consent, rendering, and delivery on a bounded stream before retiring its Mailchimp source.
[ 02 / 03 ]Concept map
Replace list structure with one current customer record.
Map what Mailchimp stores to identity, consent, product events, messages, and flows that remain useful.
Identity
Audiences and members
One deduplicated contact record
Journey
Legacy automations; Customer Journeys need evidence
Paused flows rebuilt from API plus screenshots
Consent
Unsubscribed and cleaned members
Suppression imported before cutover
Questions people ask us
Leave the lists behind, not the consent history.
Inventory what Mailchimp exposes, document the journey gaps, and verify one replacement path.