Pay for what you send, not who you store.
Unlimited contacts on every tier, free included. Pick a tier, then pick a volume.
✓Free to start. Unlimited contacts on every tier.
[ 01 / 05 ]Pricing
How much does Send & Retain cost?
Pick a tier, then a volume. Every price below comes from the same catalogue checkout uses.
Every tier, including free: full MCP and the REST API
Free
Build your whole lifecycle program before you pay.
1,000 credits, granted once
- 1,000 emails, your key or ours
- Unlimited team members
- 1 company
- Unlimited contacts
Starter
One founder, a handful of companies.
- 20,000 emails a month, your key or ours
- Unlimited team members
- 3 companies
- Unlimited contacts
Pro
Most teamsThe full toolkit: testing, locales, and the plan.
- 100,000 emails a month, your key or ours
- Unlimited team members
- 20 companies
- Unlimited contacts
- A/B testing, localization, optimization plan
Scale
High volume, many companies, your own IP.
- 1M emails a month, your key or ours
- Unlimited team members
- 100 companies
- Unlimited contacts
- A/B testing, localization, optimization plan
Enterprise
SLA, custom contract, and a volume we quote. Past 10M credits a month, we price it with you.
What a credit buys
- Send on our infrastructure
- 1
- Send on your own key
- 0.5
- Email validation
- 10
Top up any time: 5,000 credits for $10, no expiry.
[ 02 / 05 ]Every tier
What's included on every tier?
None of these are add-ons, on any tier.
Unlimited contacts
Free included. Keeping an address costs you nothing.
The email API
Transactional email, events, contacts, templates, and flows over REST.
The MCP server
Full agent access for Claude, ChatGPT, Cursor, and the rest. No AI credits used.
Seats
Bring your whole team at no extra cost.
Deliverability built in
Unsubscribe page, suppression list, bounce handling, and address checks.
Sending included
Send on our infrastructure, or bring your own Resend or SendGrid key.
[ 03 / 05 ]Tiers
What's the difference between Free, Starter, Pro, and Scale?
Tiers add companies and features. Volume is picked separately.
Free
One company and a one-time starting allowance. Everything you need to build and test.
Starter
Up to 3 companies, for a founder running a handful of products.
Pro
Up to 20 companies, plus A/B testing, translations, and the optimisation plan.
Scale
Up to 100 companies and the highest sending volumes.
Enterprise
Custom volumes and terms, set up with us directly.
[ 04 / 05 ]Credits
What do AI credits pay for?
Work with a real cost behind it. Your volume covers the email you send, address checks before a first send, and turns with the in-app copilot.
- MCP tool calls use no credits. Your agent runs on your own Claude or ChatGPT plan.
- Copilot turns are metered on the tokens actually used, not a flat charge.
- Top-up credits never expire.
- Upgrades apply straight away. Downgrades wait until your next renewal.
Key takeaway
If it costs us nothing to run, it costs you nothing to use.
[ 05 / 05 ]Before you decide
What else should I look at?
Questions people ask us
Start free. Pay when you send more.
Build and test your first flow on the free tier, then pick the volume you need.