Welcome, trial, and win-back emails for SaaS
Start from a ready-made automation, connect your product event, and let your agent adapt it. Every automation starts paused.
✓Free to start. Unlimited contacts on every tier.
Context decides the send
Trial ending in 3 days
Audience
Plan is Pro
Condition
Renewal reminder
Message
Run recorded
Evidence
[ 01 / 05 ]Automations
Which automation should I start with?
Most SaaS teams start with welcome emails, then add trial conversion.
[ 02 / 05 ]Example prompts
What can you ask your agent to set up?
It installs the automations and templates in your brand, paused. You turn each one on.
All three
“Set up the SaaS starter automations for my project. Leave every automation paused and list what you created.”
Welcome
“Install the welcome automation and rewrite both emails to point new users at creating their first project.”
Trial
“Install trial conversion for our 7-day trial and adjust the delays to fit.”
Win-back
“Install the win-back automation and add an exit when the contact logs in again.”
[ 03 / 05 ]Setup
How do I set up email automation?
Name the event that starts the automation and the event that should stop it.
Pick the moment
Signup, trial start, or your own inactivity signal.
Send the event
Your app records it through the API whenever it happens.
Install the automation
Your agent installs a ready-made automation and adapts the emails. It's created paused.
Test entry and exit
Send test events and check that people who convert leave the automation.
Turn it on
Confirm the launch. Only then does it send.
Every automation gets
- A product-event trigger
- Delays and branches you can see
- Exit events
- Unsubscribes checked right before each send
[ 04 / 05 ]Why events
Why trigger email on events, not a calendar?
Because the email arrives when it's relevant, and stops when it isn't.
When it starts
A date you picked for a list
The moment a user signs up, starts a trial, or goes quiet
Timing
Everyone at once
Each person on their own clock
When it stops
When the campaign ends
When the user converts
How you measure it
Opens and clicks
The product event the email was meant to cause
[ 05 / 05 ]Related
What are these automations built on?
Questions people ask us
Start with one automation this week.
Pick a moment, send its event, and let your agent build the automation paused.