Win-back emails for users who went quiet.
Your app decides who's inactive and sends one event. The automation sends a reason to come back, then one offer three days later.
✓Free to start. Unlimited contacts on every tier.
Context decides the send
Trial ending in 3 days
Audience
Plan is Pro
Condition
Renewal reminder
Message
Run recorded
Evidence
[ 01 / 05 ]The automation
What's in the win-back automation?
Two emails, triggered by a signal your product trusts.
Your app sends inactive
You decide what inactive means, like no login in 30 days or an unfinished project.
Email 1, right away
A specific reason to come back, like saved work or something new.
Day 3, one offer
Only if they still haven't returned. Leave it out if price isn't the problem.
Measure the return
Count people who come back and use the product, not just clicks.
Safeguards
- Your own inactivity event
- Unsubscribes and bounces checked right before each send
- Complaints suppressed for good
- An optional exit when they return
[ 02 / 05 ]Example prompts
How do I build win-back emails with my agent?
Your agent installs the automation paused and helps you define inactive.
Install
“Install the win-back automation for my project, paused, and show me both emails.”
Define inactive
“Find where we track logins in this repo and send an inactive event after 30 days without one.”
Exit on return
“Add an exit to the win-back automation when the contact sends logged_in.”
Rewrite
“Rewrite the first win-back email around the features we shipped this quarter.”
[ 03 / 05 ]Trigger
How does my app start the win-back automation?
Send the inactive event when your own rule fires. Send & Retain doesn't guess who's inactive.
Nothing sends until you turn the automation on.
curl -X POST https://sendandretain.com/api/v1/events \
-H "Authorization: Bearer $AEM_KEY" \
-H "Content-Type: application/json" \
-d '{ "email": "[email protected]", "name": "inactive", "properties": { "daysInactive": 30 } }'[ 04 / 05 ]Copy
What should a win-back email say?
Something more useful than "we miss you".
Resume unfinished work
Link straight to the project or step they left behind.
Show what changed
Name the improvement that matters for the job they came for.
Respect the relationship
Don't ask people to fix a problem they already reported.
Measure the return
A real return to the product is the goal. Clicks are only a clue.
[ 05 / 05 ]Related
What helps a win-back automation work?
Questions people ask us
Win back users with a reason, not a reminder.
Define inactive, send the event, and let your agent build the automation paused.